Sales Forecasting / Impact Analysis

Predict future store sales. Forecast model evaluates size and location of competition, current and future population characteristics and densities, site characteristic, store maturity, and out-side economic influences. Analyze sales impact on existing stores.

Competitor Database Development/Mapping

Compile retail competitor information such as sales, sizes, planned new stores, etc. Apply state-of-the-art mapping software to visually display all geocoded data. The detailed spatial analysis will reveal patterns and trends not otherwise readily apparent.

Consumer Research

Understand your customer base. Identify and analyze location of your customers, demographic characteristics, lifestyles, interests and purchasing habits. Our customer surveys (license plate identification, exit polls, POS data) will provide you with timely and accurate information about your customers.

Market/Site Ranking (Prioritizing)

Understand potential locations. Identify and prioritize best site locations by analyzing demographics, daytime employment statistics, drive time analysis, traffic flow and counts, market penetration, and competition concentration.

Competition Analysis

Understand your competition. Identify competitive factors influencing your business, concentration and location, sales, age, co-tenant mix, signage, parking, allocation of competition.